Testing Positive Messaging in Smoking Cessation Counseling for Lung Cancer

April 5, 2017
Roy S. Herbst, MD, PhD

Roy S. Herbst, MD, PhD, professor of Medicine, chief of Medical Oncology, Yale Cancer Center and Smilow Cancer Hospital, discusses an ongoing trial at Yale Cancer Center exploring the use of positive messaging in smoking cessation counseling for lung cancer during the AACR Annual Meeting.